Writing guest post and submitting them to social media platforms have become extremely popular in recent times. The question that is uppermost in the mind of an author is “Will my article be picked up by other webmasters and published in their website?”, “Will the readers click the link in the resource box and visit my website?” If this does not materialize then the time and energy spent on writing articles will be in vain.
On the other hand if your guest post/article had the right recipe to attract huge numbers of visitors to your website then you have certainly succeeded in your exercise and the benefits will be tremendous. Here we are not talking about Keywords and Search Engine Optimization but just “what is it in an article that will attract the audience to your website?”
- Captivating and Catchy Title
The most important thing in the article that can immediately grab the attention and imagination of the audience is without doubt your title. The title should be such that it must compel the reader to stop for a moment and have a quick glance at your article. If you can succeed and you must, then the major part of your battle is over.
- Excellent Content
Now that the title has played its role it is the content that has to retain the attention of the reader. While writing articles the title should not by any means mislead the reader of the article because this will mean that he will loose faith in you, your website and your products. Writing excellent content displaying your knowledge and expertise is the best way to retain the attention of the reader. Having read an informative and interesting article his curiosity will naturally be aroused and he is bound to click through to your website. He will want to know more about you, your website and your product and services.
- Sub Titles and Bullet Points
Sub Titles are a great way to help the visitors to identify at a glance the important aspects of your article. This makes it easy for the visitor to know the author’s perspective regarding the article. It has to be handled well to retain his interest further.
Bullet points and numbers make your article stand out even more thus helping the visitor to enjoy reading the article.
- Sincerity of Purpose
In today’s context when many articles are written purely to obtain high link popularity, your article should stand out as one written sincerely with the sole purpose of educating the audience. This will no doubt add much value to your article. Writing articles sincerely from the heart has its rewards. You automatically connect with the audience thereby hitting two birds with one stone. The audience not only appreciates the article but also the person behind the article. Your reputation will soon grow as a trusted author with a dependable website and products thus bringing in more customers and sales.
- Simple Language
When writing articles the best way to connect with the audience is to use simple words with an easy flowing style which the vast majority of them will be able to understand. It will be wise to keep the technical jargon to a bare minimum and use them only when necessary. Articles with grammatical errors and spelling mistakes will downgrade your article and confuse the audience who will want to click off as fast as they clicked in.
Writing articles is considered to be one of the best ways to get targeted visitors to your website. An interesting and informative article sincerely written will induce the reader to click on your link in the resource box and land in your website, to be your guest the very next moment. The visitor is a very important guest, so treat him as such and it is up to you to provide him what he is searching for.