Earning $1 million with Google AdSense is not a big deal, Jason Calacanis, a blogger and social media marketer recently revealed in his blog that he is on track to earn a million dollars from AdSense over the year ahead. And if that number doesn’t wake you up and have you sitting on the edge of your seat, consider for a moment that he reached this level in less than a year. His company only started using AdSense in September 2004.
Calacanis runs Weblogs Inc., a network dedicated to the development of commercial weblogs across niche industries. And he’s fast proven to be a credible advertising partner for AdSense.
Their AdSense revenue has grown as their network has grown. They earned an average of $580 a day in January 2005. It was 737 dollars in March. It’s been $1,585 in May. One day in July, they earned $2,335 just before he made the above-mentioned blog entry. Remember it’s just one day. They will earn a rate of $1 million for a year if they can take that daily average to $2,740. And Calacanis predicts that reaching daily earnings of $3,000 or even $5,000 is quite achievable.
That’s quite an achievement. Keep in mind that Calacanis has 103 bloggers on the payroll and nine staffers. Even so, many webmasters would give an arm or a leg to have even a third of that.
Google’s AdSense has been revolutionary. It has become firmly established as the darling of the online advertising industry. Although rumors are heard of major competitors launching a similar service, AdSense’s premier position seems secure for now.
In essence, AdSense has made it possible for almost anyone with a web site or blog to earn some revenue from advertising, without having to employ sales people or spend precious time searching for advertisers.
This is how AdSense works. In just a few minutes, webmasters sign up for an account. They receive a small snippet of code for their web pages to be included. Google will then automatically serve on the webmaster’s pages advertisements relevant to the content. The webmaster earns a fee when someone visits the webmaster’s site and clicks on one of Google’s AdSense ads. Advertisers can pay anywhere from five cents to a hundred dollars per click, and the webmaster receives a percentage of that fee.
Many webmasters are happy to earn from AdSense five to ten dollars to cover web hosting costs. But many have higher ambitions, unsurprisingly. Participants at a popular WebmasterWorld forum share tips and encouragement to reach AdSense’s goal of $300 a day. So it’s no wonder that when he made his million-dollar blog entry, Calacanis created quite a buzz.
Google has once again demonstrated its excellence in the design of innovative Internet services. If you’re in the web industry and you haven’t used AdSense yet, you might want to try it out. Or if you already use it, the impressive results of Calacanis may encourage you to monitor the performance of your AdSense units more closely, fine-tune their positions and formats, and take your earnings to a new level.