Guest blogging is one of the best online marketing strategy if you want to spread your brand’s message and win the trust of your target audience. It doesn’t matter whether you’re a small business or a large corporation looking to take your business to the next level, guest blogging can help you a lot. I’ve tried many different inbound marketing strategies, but guest blogging has remained my most treasured tool.
Guest blogging offers many major benefits – both for your company and you, personally. Here are the 5 main benefits of guest blogging:
1. Get Instant Exposure & Quality Traffic
The number one advantage of guest blogging and why a lot of people are investing their time in it is the quality traffic it sends. Traffic is the main component of any online business or website. Contributing to other blogs should pique your audience’s interest and you can get quality backlink to your site. If you manage to write a best quality article you’ll get huge traffic to start flowing your site. Also guest post can potentially translate into sales if you do it the right way.
2. Establish Domain and Search Engine Authority
Another major advantage of guest blogging is that it helps you build your domain name and search engine authority. Modern online marketing is all about authority after Google algorithm changes. Even with the best content in the world, it’ll be quite hard to convert your visitors into subscribers or customers if they don’t trust your brand and never heard about it.
By contributing to other authoritative blogs and media portals, you get the chance to prove your credibility as an information source. It will make your target audience realize that you’re someone who’s recognized by trustworthy brands. And as a result, they’ll be more receptive to any value proposition you may present in your own site. From my experience, guest blogging is the best way to build authoritative backlinks to your blog and improve your blog search engine authority.
3. Fortify Your Backlink Profile & Link Juice
Mostly all major blogs and media portals allow their contributors to leave at least one backlink to their own site. Because most of them don’t offer any monetary compensation for your hard writing work. A brief brand mention or keyword optimized link is the least they could do to reward your efforts.
A single backlink from an authoritative site can greatly benefit your SEO. They make your content more discover-able and index-able to search engines like Google. As much as possible, try to target websites in your own niche to build relevancy.
4. Grow Your Brand Awareness & Online Influence
Guest blogging on other blogs bigger than yours is a great way to impact the lives of others and make them have a good memory of you for the rest of their lives. You might be wondering if it isn’t possible for you to influence people on your own blog but the truth is you will reach far more people by combining the audiences’ of other bloggers together compared to when you stand alone. Also guest posting is the best way to establish your authority and brand awareness in your niche. This will make your brand more recognizable regardless of where you submit guest posts.
5. Grow Your Social Networking & Followers
Guest blogging is a great and effective way to build your social media presence online and there have been stories of people including a link to follow them on twitter in a guest post only to get as much as 200 followers in a single day. Guest blogging not only increases the amount of social media shares to your content, it can also boost your follower count and accelerate your lead generation efforts. All these benefits will make it easier to win your target audience’s trust and turn them into active social media followers. Remember to reward them by posting regular updates and sharing useful information that aligns with their interests.
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