One of the most effective strategies to be used in both lead generation marketing and demand generation is finding a way to extend the reach of your content through social media. Having a wide reach is critical to a successful inbound marketing campaign as it gets more eyes on your content and, if done right, more click-through down the funnel to your branded content.
But it’s not just a matter of posting content on your social channels and expecting the shares to magically happen on their own. That’s a field of dreams strategy of, if you build it they will come, and in marketing, it doesn’t work. You need to put things in motion.